Content Ecosystem Design
Content Strategy & Roadmapping
Web Copywriting
Content Calendar
Internal Workflow Setup
Helped a global D2C brand bring structure to fragmented content systems. Copy
Bouclème
D2C Beauty
Challenge
Scattered content across platforms
No clear brand narrative
Low organic retention
Teams working in silos
Approach
Audited existing content and touch points
Identified gaps and overlaps
Defined core content pillars
Designed ecosystem-level strategy
Implementation
Built a 3-month content roadmap
Reworked web copy structure
Aligned content across blog, email, and social
Created internal documentation for consistency
Outcomes
Clear brand narrative across platforms
Improved internal alignment
Stronger content consistency
Measurable lift in engagement and retention